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Wood You Believe It

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Image icon Day 16 -The Woodland Trust.jpg

A tree-mendous photo grid has been released by The National Lottery to highlight its funding to The Woodland Trust of over £26 million via 120 grants.  

The image celebrates Day 16 of ‘Just Imagine’, a nationwide campaign to raise awareness of the massive impact that £31 billion in project funding has had across the UK since the first National Lottery draw 20 years ago this year.

Through a series of carvings on tree trunks, the image showcases the areas to have benefited from National Lottery con-tree-butions, which includes the improvement of 700 parks, and the preservation of 70,500 hectares of wildlife habitats.

To enable people to learn more about National Lottery funded projects in their area, the National Lottery has launched a ‘Good Cause Finder’.  To see projects in your area, or to find out more about Just Imagine January, visit www.lotterygoodcauses.org.uk 

Over £31 billion of National Lottery funding has been raised for arts, sport, heritage and community projects across the UK since the National Lottery started almost twenty years ago.

Released on Twitter (@lottogoodcauses #JustImagine) and Facebook today, the fake property advert is the fourth in a series of 31 items to feature through January – one for each day and each £1 billion.

The Just Imagine campaign will run through the first four months of the year, with further phases including an original animation movie telling the story of funding, and other “positively disruptive” digital techniques, according to a National Lottery spokesperson.

To enable people to learn more about National Lottery funded projects in their area, the National Lottery has launched a ‘Good Cause Finder’.  To see projects in your area, or to find out more about Just Imagine January, visit www.lotterygoodcauses.org.uk 

-ENDS-
 


Notes to the editor

For press enquiries relating to the Just Imagine campaign:
Jim Williams jim.williams@fasttrackagency.com   07814 068 349
Alex Bake alex.bake@fasttrackagency.com 07552 289 290

For press enquiries relating to the National Lottery:
Michael Thompson, Head of Media at the National Lottery Promotions Unit, on 07734 295745.
Weblinks

Website:  www.lotterygoodcauses.org.uk
Twitter:  @lottogoodcauses #JustImagine
Facebook:  www.facebook.com/LotteryGoodCauses

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